This booklet for the ASPCA was created to give new pet owners useful information about the process of bringing a pup home. From potty training to the best diet for your furry friend, this booklet has it all. There is a custom pattern inside of the first page and a duotone edit on each image to compliment the color palette throughout the booklet. This fun design is hoped to encourage more people to adopt a pet through the ASPCA.

Skills: Branding, Illustration, Booklet Design, Pattern Making, Copywriting, Researching, Photography

Programs: InDesign, Procreate, Photoshop